Unfortunately, these days, being mobile-friendly isn’t enough. “But I tested our cart on a mobile device and everything seems to be working well.” Mobile Apps are Driving New Sales and Customer Loyalty Customers want the smooth, predictable shopping experience that comes with an app. This is where we see the growth in ecommerce.
On the other hand, desktop sales decreased by 7%. Mobile/app sales increased by 22.5% year-over-year between Q1 20. Everywhere else? Not so much.Īnd if mobile apps are taking a greater percentage of the business, it’s also driving out traditional sales. Of the most popular sales channels these days, mobile browsing and applications are growing. This is a trend you can’t ignore if you want to continue to make sales online. Mobile browsing and mobile applications represent an avenue of retail that’s still showing strong, promising growth. Mobile isn’t only one of the most popular sales channels these days. Why You Need to Think Mobile-Firstįirst things first: Why bother with mobile purchases at all? What’s the case for building your own app when your web retail experience is driving plenty of interest? Mobile is the Most Promising Online Sales Channel 
You can overcome these obstacles and capture the attention of customers who want to buy from you.Īnyone with the right technology can build their own apps, compete with the big brands, and deliver a seamless customer experience. Too many companies avoid creating their own apps because they think it will be too hard, but that’s not the reality. And besides, isn’t it hard to compete with major retailers who have apps already? They don’t have the budget, the resources, or the time. The problem for small to mid-sized companies? They often think apps are too difficult to create. And according to Criteo, “In-app sales dominate.”
It’s global: Most world regions see mobile accounting for more than 50% of all transactions. Shopping apps feature a conversion rate up to 3X higher than those on mobile alone. For retailers who invest in both mobile and web shopping apps, these apps account for 70% of sales. Want to sell more to mobile customers? You might need an app.Īccording to Criteo’s Global Commerce Review, purchasing through apps is more popular than ever:
0 kommentar(er)
